Rugby League World Cup 2017
Rugby League World Cup 2017 – Australia, New Zealand, Papua New Guinea
MatchPoint were exclusive hospitality providers, invited to assist RLWC achieve their ambitious vision for RLWC2017.
The objectives for the hospitality program were:
- consistent branding
- accessible to all
- corporate market support
- significant financial contribution
The tournament staging in Papua New Guinea, New Zealand, and across Australia presented significant challenges. The logistics of selling, marketing and delivering hospitality in three countries with differing currencies, regulations, cultures and time zones required considerable planning and management resource.
Trading as “RLWC2017 Hospitality” and with this name on websites, emails, collateral, and all contact points, meant the program was integrated and consistent with the event across all medium.
Eight different products were offered plus bespoke options for larger parties.
Our sales campaign sought to exploit as many sales and marketing channels as possible. The client range included tournament sponsors, large and SME corporates, Rugby League family, individuals, and high net worth travelling fans.
In Papua New Guinea corporate facilities were sold out at all matches, the New Zealand market was particularly well supported by the increasing success of Tonga, and the Australian market supported their team well especially at smaller stadiums such as Darwin. Premium facilities at all premium matches were largely sold out.
More than 7,500 corporate guests attended, generating well over A$500,000 in ticket sales, and significant hospitality profit for the event.
MatchPoint were very pleased to have been part of the team and assist RLWC2017 with their objectives.