MatchPoint Opens in Abu Dhabi to Service Major Events & Corporate Clients

MatchPoint Opens in Abu Dhabi to Service Major Events & Corporate Clients

To add to the international footprint which currently covers UK, Asia and Australia, MatchPoint has opened in Abu Dhabi to offer its specialist services to events and governing bodies in the UAE and Gulf regions. 


Group Managing Director Neil Cunningham commented “There are an increasing number of major events being staged in the UAE and surrounding Gulf countries. They attract local and international corporate interest. With many of our existing corporate clients having offices there, it’s a great opportunity for our business.”


Recognising the need for servicing a variety of audiences and buyer profiles, sometimes across large regions and geographies, MatchPoint has spent a number of years investing in its technical capabilities.


“There are so many advancements and it is essential that we continually build on services and offerings, enhanced and supported through the use of technology, to benefit our businesses, industry and clients internationally.


We are delighted to be in a position to offer our services and expertise to events in the Middle East, many of which are for sports we are very familiar with – such as football, cricket, golf and rugby. There are high profile events already such as the Dubai Sevens, DP World Tour Championships, and early in 2019 the AFC Asian Cup will be held across the UAE”.


The cosmopolitan nature of the Gulf coupled with MatchPoint’s international footprint and experience makes this an exciting opportunity for the opening of a new office. MatchPoint Abu Dhabi will focus on and work with clients in key areas such as strategic advice, packaging and pricing, hospitality marketing, sales and distribution, eCommerce solutions as well as event planning, delivery and on day management.



The MatchPoint office is located in Two Four 54 at Khalifa Park, a short distance from Zayed Sport City stadium.


MatchPoint was founded in 1992 and remains an independent company, with group offices in Abu Dhabi, Edinburgh, Hong Kong and Sydney.


The business provides hospitality sales, marketing and management support services to sporting and arts governing bodies, events rights holders, stadia and venues. Previous and current clients include the Sydney Cricket Ground Trust, RLWC2017, AFC Asian Cup Australia 2015, Lawn Tennis Association, R&A, Scottish Rugby Union, Australian Rugby Union and Football Federation Australia.