Rally Scotland & Wales Rally GB

Elevating Rally Hospitality Across the UK

Overview

From 2009–2011, MatchPoint was appointed as the official hospitality provider for the Rally of Scotland, delivering premium guest experiences across Dunkeld House, Scone Palace and Stirling Castle. The success of these programmes laid the foundations for a long‑term partnership with International Motor Sports, organisers of Wales Rally GB, where MatchPoint went on to redefine value‑led motorsport hospitality from 2011–2015.

Challenge

Rally hospitality in the UK had traditionally been limited, inconsistent and expensive compared to other major motorsport events. MatchPoint’s brief was to create high‑quality, accessible on course experiences that placed guests closer to the action, strengthened commercial relationships and delivered strong year‑on‑year growth.

Solution

Rally of Scotland (2009–2011)

MatchPoint curated premium hospitality at three iconic venues, blending Scottish heritage with motorsport excitement. By 2011, the programme provided 550 places, generating valuable revenue and establishing MatchPoint as a trusted partner for International Motor Sport.

Wales Rally GB (2011–2015)

From 2011, MatchPoint partnered with International Motor Sports to design a new suite of cost‑effective hospitality options that brought corporate guests right into the heart of the WRC action. Experiences included:

• Unique ‘in‑stage’ viewing at Llandegla Forest, Sweet Lamb, Chirk Castle and Kinmel Park
• Champagne brunch, banquet dining at Chirk Castle, and traditional Welsh lunches
• VIP viewing platforms, live commentary, and access to the RallyFest entertainment zone

The programme showcased the rally’s most dramatic moments — deep water splashes, jumps, hairpins, sweeping valleys, castle vistas and coastal scenery — creating an immersive, unforgettable motorsport experience.

Results

MatchPoint delivered sustained commercial growth for Wales Rally GB, achieving significant revenue from over 2,000 hospitality guests by 2015. The offering became recognised as exceptional value compared to other UK motorsport events, attracting a loyal corporate audience and strengthening the event’s commercial profile.

Impact

By combining world‑class motorsport with curated hospitality, MatchPoint helped position rallying as an accessible, premium corporate entertainment opportunity. The partnership demonstrated how thoughtful experience design, strong relationships and commercial strategy can transform an event’s hospitality proposition and deliver long‑term growth.