MyCricketBox was developed as a concept providing a relaxed, informal hospitality offering with a premium seat.
The key benefits brought to the stadia were;
- Entry level hospitality to add to an existing range of more traditional hospitality
- Increased margins from traditional seats
- Maximised ticket revenue
- Increased hospitality volume and capacity
The hospitality style ensured guests would ‘never missed a wicket at the cricket’ with food and drinks served in reserved premium seat throughout the day.
MyCricketBox operated in both Australia and the UK, at the Sydney Cricket Ground and The Kia Oval. Open Boxes and outside terraces with premium seating was where MyCricketBox was located within the cricket ground.
The areas were serviced throughout the day by F&B staff, hostesses and facility and event managers.
MyCricketBox was initially trialled at SCG in 2013 and remains a brand associated with Cricket hospitality today.